Ocean52 is a Spanish mineral water brand who’s devoting 52% of their profits to ocean protection 52 weeks of the year.
The task was to update Ocean52’s identity and design the packaging for a still and sparkling mineral water to live in 100% recyclable aluminium cans.
The brand’s mission is to both transparent and self-explanatory: 52% of all profits will be given to protecting our oceans. Both through partnerships with existing environmental organisations and Ocean52’s ambassadors, whos on a mission to raise awareness and change behaviour. Meanwhile, eliminating the use of PET from their entire range not only takes potentially ocean-bound plastic out of circulation, it makes it easy for all of us to become a little more conscious in our consumption.
Zocdoc is an online medical care appointment booking service, providing free of charge medical care search facility for end users by integrating information about medical practices and doctors' individual schedules in a central location.
The “Right Doctor, Right now” campaign was inspired by real patient insights and everyday life scenarios. Intended to raise awareness of how Zocdoc can empower New Yorkers to find the right doctor for their needs in those critical life moments when they need care the most.
This is Zocdoc’s first-ever New York City subway ad campaign, it will running in approximately 1 in 10 cars across all MTA lines through beginning of 2019.
3D illustration by: Freddy Arenas
The Silver Lake Pool & Inn is a new boutique hotel in Silver Lake, LA. Built around the idea of an urban oasis, a breathing space connecting locals with visitors in the buzzing junction of Sunset Boulevard and Santa Monica Boulevard.
The logo draws inspiration from the architecture, a constellation of elements representing the various areas, the climbing geometric staircases, the impressive cacti gardens and the pool (the only one in the area).
Bearaby makes therapeutic weighted duvets, blankets and comforters. They use the power of gravity to induce a medically proven deeper, more naturally relaxed sleep cycle. A sustainable solution to getting a great night’s sleep, consisting of only high quality natural and hypoallergenic materials. Eucalyptus fibres, glass beads and organic cotton are what set Bearaby apart from other, more synthetic weighted blankets.
Task: Come up with a name and an identity which feels like a good night’s hug. An identity which can tell the story of sleep - day or night. To help the story of the product’s materials and comfort and benefit we were tasked with creating two characters, each with opposite personalities: The koala with it’s love for sleep and calm nature, and then the more anxiety prone but cheeky rabbit. This brand is for everyone who loves a good sleep but struggle getting it when our busy lives get in the way.
Naming: We worked around the naming concept “A gentle embrace” inspired from the feeling the weighted comforters give you. It’s a warm hug, a comforting and safe feeling. “Bearaby” became the perfect balance between the warming comfort of a bear hug and something which sounded profoundly soothing.
Fashion invite for the Spring/Summer 2019 collection.
Cushnie is a luxury women’s ready-to-wear and accessories brand designed by Carly Cushnie. Established in 2008, the label was founded on the desire to serve the modern woman. Artfully crafted with clean, sculptural lines, the Cushnie collection is precisely tailored to achieve the perfect fit for the female form. Defined by the balance of proportion, structure and fluidity, the Cushnie aesthetic embodies a refined sense of cosmopolitan minimalism and femininity. Image Credits: Cushnie
Calligraphy by: Paul Fittipaldi / Printed by: Proof 7
Gold Emblem is the premium private label from CVS, it has always stood for quality and taste, but with a dated design there was an opportunity to better support the commitment and passion that CVS puts into curating their own ‘standard of delicious’.
The task was to relaunch Gold Emblem to be more than a store brand. Celebrate the everyday joy that this eclectic range can offer and yet become a brand that goes beyond a traditional quality guarantee.
And tell a story which is warm, characterful, intimate - and sometimes chaotic - the moments of eating together, where everyone is invited and sharing is definitely encouraged.
Agency: Safari Sundays
Misha and Puff is an artisanal clothing brand for kids and adults. It’s for everyone who loves knits and wool. And who want to connect with their clothes on an ethical and emotional level. Hand knitted in Peru, the brand also helps to strengthen ancient craft techniques and empower local artisans.
Design the brand to not only be unique and memorable but also reflect it’s eclectic, fun and artisanal personality. The traditional serifs in the logo gives a sense of tradition while the eclectic mix adds the playfulness of the brand.
Flywheel is a highly competitive and intense indoor cycling workout. Together with Flybarre, it provides total body sculpting classes that blend lightweight training, dance and core strengthening exercises.
Redesign the Flywheel identity into a dynamic, vibrant and progressive brand system by introducing a rotating wheel to activate the logo, a gradient color spectrum which feels alive and refreshed core brand elements. A system that not only is cohesive and recognizable but also captures it’s true cycling spirit and its inherent badass culture.
Photography by Nils Ericson
Tria is an expert Light-based skin therapy brand that liberates you from ineffective beauty regimes.
The core idea was to capture the way Tria liberates its consumers through LIGHT. And the aim in all Tria does is to own light and to communicate its beneﬁts both functional and emotional.
The redesign consisted of a distinct brand identity, clear architecture and cohesive design expression based on their proposition — specifically their three offers: hair removal, skin perfection, skin rejuvenation.
Siccaro specializes in active outdoor life for your dog or horse, specifically by creating efficient drying robes that remove 80% of moisture within 15 minutes. Furry, four-legged clients include police dogs, military dogs, guide dogs and other service dogs in need of quick and efficient drying after rainy walks, training outdoors and bathing.
The logo became a bold and versatile word mark which expresses the brands innovative, functional and trustworthy persona. Together with a dual animal head icon built into it, it immediately talks to the utilitarian and animal loving nature behind the brand.
Palisociety is a collection of unique hotels and residences that aim to enhance the lives of their guests and the local community, by creating one-of-a-kind neighborhood-centric places filled with interesting people, friendly staff and trusty service.
The identity is a true expression of the various interiors and experiences you’ll find at the many Palihotels and houses. It was important to keep the identity as 'open' as possible, create flexibility with library of juxtaposed and unexpected illustrations, all telling a unique story. Wether this be specifically to the location, a service or something from the restaurant. Quirky, classic, original and charming was some of the keywords through out the project. Additionally have a system which separated the locations with distinct colors and illustrations.
Site by SPHERICAL
Redesign the iconic Ben & Jerry’s identity and packaging with a modern update that clarifies the brands premium ingredients - without abandoning their principles and values.
Solution, a refined and ownable brand expression for Ben & Jerry’s globally. Giving all the elements a real purpose, celebrate the rich flavors with a new 'flavor tower’ and giving even more space to Ben & Jerry’s mascot, the cow Woody, and the fresh Vermont grass fields.
Help Remedies differ from many other over-the-counter drugs in that each product is made with a single active ingredient, for example, the medicine used to help with a headache only contains acetaminophen.
As part of the roll-out of the Take Less campaign, we were tasked with refreshing the identity and the packaging for the existing product range and the addition of new variants to the portfolio.
The Foundry Collective is an ambitious hotel and resort developer. They are travelers—passionate about delivering a different and richer experience.
Through the love of both local culture and development, the Foundry Collective’s high demand for excellent service and unforgettable experiences makes them unique in their field.
The identity became an elegant and contemporary brand system that captures their expertise and innovation, while connecting the past to the present. The cross icon is inspired by a mayan compass, the brush strokes evokes something deeply human and personal while using a bold serif font gives an editorial and timeless expression.
Blue Circle Foods sources, imports and distributes the most responsible farm-raised and wild-caught fish to ensure that consumers—present and future—can enjoy high quality seafood.
Create a new visual and verbal language for Blue Circle to help people make better choices about their fish. Unlock the Blue Circle name and purpose in an easy, tasty and impactful way for people to enjoy a future ‘full of fish’.
The solution was a naturally bold, visual and verbal system that tells a complex story with tasty simplicity through pro-active language, bite size messaging, an illustrative chalkboard style and an inspiring philosophy that can’t be ignored.
Agency: Safari Sundays
Deep within the Itz’ana Resort, The Biblio Bar is a quiet sanctuary filled with leather chairs and overflowing bookcases. Catch your breath and lose yourself in a story of bygone times, aperitif in hand.
The playful slanted logo is accompanied by a dapper mascot monkey who’s carrying a newspaper and a glass of champagne. A nod to the library and everyday celebration.
The mascot was inspired by the resort’s interior design featuring various monkeys.
Photos by SPHERICAL
Starting on a small organic family farm in 2004, GoMacro is a nationally distributed natural foods company that believes in the pursuit of thoughtful food choices and clean eating.
The Redesign of the GoMacro brand included the brand identity and packaging graphics for the core MacroBar range—macrobiotic and vegan energy bars. Established an own-able and iconic visual language that champions the virtues of the Macrobiotic diet as a naturally rich and vibrant way of life—full of choice and diversity.
Created an irresistible limited edition design for Carlsberg in nightclubs. The result being a bold, sensorial design that gives people an intensely Nordic experience, while elevating the iconic heart of the brand: the hop leaf.
Agency: Safari Sundays
Montmartre is a legendary jazz club in the heart of Copenhagen. The club re-opened in 2010, presenting world-class live jazz at the original intimate venue where the famous club started in 1959 at Store Renegade 19A.
From 1959 to1976, the club made jazz history as the European home for legends including Dexter Gordon, Ben Webster, Stan Getz, Kenny Drew and many other musicial masters of the 1960's and 70's.
The free-script like logo is a celebrating of everything free spirited, improvisation and artistic. Like jazz it’s forms are unpredictable and uncontrollable.
A straight up single-serve cocktail in can.
No frippery, no fluff, no cocktail umbrellas or pineapple chunks. Expert mixology in the world of pure spirits, creating the best version of drinks that already have a deeply loyal, fervent following.
Every single detail from ingredient choice and mix, ritual to design, behavior and voice has been considered for a nomadic, single-serve, in-between moment.
Agency: Safari Sundays
Creative partners in Crime: Damon Gorries & Adam Walko
Lovebirds is a Danish/French short film about aristocratic woman despising other people. It’s a true reflection of her journey toward sharing her life with a decent person. Told with a surreal twist and witty details that evoke a smile and wonder.
Created an identity and film credits to reflect Lovebird’s distinct spirit and Parisian look. The illustrations became a vessel expressing these strange and twisted details, bringing together absurd combinations into a playful and innocent visual language.
Watch the trailer here: https://vimeo.com/263636932
Wild Turkey Bourbon is a premium American bourbon.
Unified and elevated Wild Turkey with a global look and feel that stretches internationally, and can easily be tailored to their core markets.
Told an authentic, yet fresh story of distinct individuality and enduring spirit. Established a system of iconic equities, textures and a new color palette that expresses Wild Turkey’s untamed spirit with impact and sophistication.
Monty's Backyard Adventure is an educational kids game where preschoolers can play and learn without parental help.
Task: Create a unique, kid friendly and compelling logo mark for Monty, keeping versatility in mind so the logo translates from an app to cool kids swag.
Mindful Meats are aiming to increase peoples’ access and connection to organically, sustainably raised meat through a fair and transparent system.
The brand values of connection, transparency, and humane treatment are reflected in the graphic of the animal group, reaffirming the relationship between human and animal in the food chain. It is loving, humane and caring without being sentimental.
Limilia is a sea-to-table restaurant inside the Itz’ana Resort, it celebrates the diversity and abundance of the area, with a nod to the Garifuna, its original inhabitants. The seasonal, seafood-focused fare highlights locally sourced ingredients, including vegetables from our organic farm as well as fresh fish line-caught by our on-staff fisherman.
The identity was inspired by the name itself. Imagined an actual person behind Limilia. It should be someone you know, a stylish, eccentric aunt who traveled the world and can surprise you with her colorful cooking. From this came a portrait of a hard-to-place-aged lady and a brushed signature logo.
The logo itself was inspired by the many textures you find in the restaurant, and a brushed look felt natural, honest and personal. The result was Limilia's signature appearing like a sign-off on menus, as if she signed a letter as a sign of approval, giving a nod to the fresh and high quality cuisine.
Interview: BEHIND LIMILIA
Photos by SPHERICAL
Civil is a new, exciting lifestyle company that makes high-end modular furniture made for city life at practical prices. Civil is personal, evolving, intense and urban. This is a brand that tells the story of your life in pieces, parts, chapters with detail and nuance.
The logo and identity is an expression of urban living, the continues pulse, a continuous line which not only is the outline of the logo but can transform into various cityscapes.
CIVIL | Furniture for the urban lifestyle
Agency: Safari Sundays
Dapple is a pioneer in natural cleaners and healthy home products, specifically designed for households with babies. They’re mom-tested, pediatrician-approved, non-toxic and green household cleaners.
The task was helping moms understand the story and efficacy of all natural, baby-focused cleaning products. The objective was to step into the world that moms and babies are living in and re-tell the brand and product story with the clarity, warmth and reassurance they desire.
Agency: Safari Sundays
Create a two new structures for EOS based on their classic and iconic orb lip balm and clearly communicate the new ‘Visibly Soft’ lip balm and the ‘Crystal’ Lip Balm.
Perforated swirls was added to the existing structure together with a range of new colors to express the ‘Visibly Soft’ lip balm. It nourishes for immediately softer and more beautiful lips with shea butter, natural conditioning oils and antioxidant vitamins.
And a new egg structure with a pearlescent coating was cerated for the crystal clear, vegan lip balm, making it even more precious.
Life Exhibitions specializes in exhibitions and events with the ambition to make people more aware of our planet and the world we live in today.
The main emphasis of the exhibitions and events is on projects from companies and organizations, communicating environmental issues, sustainable development and climate change in a way that is positive and inspiring.
The identity is inspired by the concrete pillars Life Exhibitions are using for their outdoor and public exhibitions to display the imagery. The pillars seen from the top will form the name itself and becoming an exhibition space.
Itz’ana Home is a collection of curated home goods and furniture. Each of the pieces are handmade by local Central American artisans using carefully selected hardwoods. With a balance of craftsmanship and simplicity, each piece can be found in the Itz’ana resort—combining Belize’s rich heritage and modern lines and shapes.
The Itz’ana Home Collection identity is honoring the geometry, simplicity and Latin roots of the furniture and the patterns and logo forms is a contemporary take on aztec and mayan art. Since the furniture is all naturally conceived and hand made it was important to achieve a gentle and natural look which allows the furniture to take the stage.
The Rum Room is a hidden speakeasy bar in the depths of Itz’ana’s Resort. The room is steeped in tradition and teeming with stories that celebrate the spirit of our land and sea. A private enclave with bright, whimsical murals and a mix of textures throughout.
The shuffled letters evoke mysticism and craftsmanship. The hand symbol/sign hovers between divinity and ‘street’ expression. The angelic hand with it’s crossed fingers carries a dual signal, leaving an open interpretation for the viewer. By crossed your fingers, you are wishing for good luck. If you hide your hand out of sight, though, it means you are telling a deliberate lie. This shifty meaning fits perfectly with the secrecy of a hidden bar.
Photos by SPHERICAL
Starbucks whole bean coffee.
The re-design of Starbucks whole bean coffee bags was all about helping customers easily find their favorite coffees and explore new ones. Done with total clarity and total imagination, utilizing the original Starbucks art in a new way gave it a real purpose and navigation. The result was design visible and consistent across all aspects of the Starbucks offer from packaged to stores.
BRICA by Munchkin creates and develops travel products for parents with young children. The products are designed to make living and travelling with your children simpler, easier, and most important of all, safer.
The brand story is about making the journey brighter. Owning the journeys, everything from making it more enjoyable, memorable, adventurous, easier, informative and overall a wonderfully brighter place. The refreshed and textured green, to a compelling travel story on the pack made it easy to recognize and creating a strong in-store presence. The redesign made it stand-out and become the go-to for stylish parents who need a brand they trust when they travel. And created an emotionally stronger link between the design savy parents and the products. Living in the juxtaposition of the playful kids’ world and the world of functionality is the new Brica universe.
The solution was an easier navigation system, a fresher color palette and a world of storytelling landscapes full of textures and depth. And free up the owl from its cage, streamline the word mark and make it lighter. This look gives it a more timeless feel and bringing it closer to the Munchkin mother brand.
Agency: Safari Sundays
Identity for SUPERETTE, a commercial film production company and gallery based in Paris.
The Standard is a combined gourmet and jazz house created by Claus Meyer Noma and Danish jazz legend Niels Lan Doky.
The Standard identity became an expression of everything great about jazz, inspired by the Blue Note era - it’s distinct monochromatic and bold graphic look - while staying true to our Danish roots and design background. The color palette fits the Scandinavian interior design, soft and cool tones, earthy yet upbeat and ‘jazzy’. One important ask was to ensure a systematic and consistent look to live through press releases, live recordings, posters and flyers.
The Standard name
The Standard’s Art Deco building was designed by Royal Building Inspector Kristoffer Nyrop Varming in the midst of the golden age of timeless “standards” composed by George Gershwin, Cole Porter and the likes.
Photos by Signe Roderik
Safari Sundays is an eclectic boutique branding agency based in New York. They work with a diverse range of brands across the globe that want to connect with urban youth and the design conscious creative class.
For special seasons, client gifts, the love for ramen and beaches. Safari Sundays some wacky swag that didn’t obey any rules or trying to please anyone other than making you smile.