Flywheel is a highly competitive and intense indoor cycling workout. Together with Flybarre, it provides total body sculpting classes that blend lightweight training, dance and core strengthening exercises.
Redesign the Flywheel identity into a dynamic, vibrant and progressive brand system by introducing a rotating wheel to activate the logo, a gradient color spectrum which feels alive and refreshed core brand elements. A system that not only is cohesive and recognizable but also captures it’s true cycling spirit and its inherent badass culture.
Photography by Nils Ericson