Blue Circle Foods sources, imports and distributes the most responsible farm-raised and wild-caught fish to ensure that consumers—present and future—can enjoy high quality seafood.
Create a new visual and verbal language for Blue Circle to help people make better choices about their fish. Unlock the Blue Circle name and purpose in an easy, tasty and impactful way for people to enjoy a future ‘full of fish’.
The solution was a naturally bold, visual and verbal system that tells a complex story with tasty simplicity through pro-active language, bite size messaging, an illustrative chalkboard style and an inspiring philosophy that can’t be ignored.
Agency: Safari Sundays