BRICA by Munchkin creates and develops travel products for parents with young children. The products are designed to make living and travelling with your children simpler, easier, and most important of all, safer.
The brand story is about making the journey brighter. Owning the journeys, everything from making it more enjoyable, memorable, adventurous, easier, informative and overall a wonderfully brighter place. The refreshed and textured green, to a compelling travel story on the pack made it easy to recognize and creating a strong in-store presence. The redesign made it stand-out and become the go-to for stylish parents who need a brand they trust when they travel. And created an emotionally stronger link between the design savy parents and the products. Living in the juxtaposition of the playful kids’ world and the world of functionality is the new Brica universe.
The solution was an easier navigation system, a fresher color palette and a world of storytelling landscapes full of textures and depth. And free up the owl from its cage, streamline the word mark and make it lighter. This look gives it a more timeless feel and bringing it closer to the Munchkin mother brand.
Agency: Safari Sundays