The Foundry Collective is an ambitious hotel and resort developer. They are travelers—passionate about delivering a different and richer experience.
Through the love of both local culture and development, the Foundry Collective’s high demand for excellent service and unforgettable experiences makes them unique in their field.
The identity became an elegant and contemporary brand system that captures their expertise and innovation, while connecting the past to the present. The cross icon is inspired by a mayan compass, the brush strokes evokes something deeply human and personal while using a bold serif font gives an editorial and timeless expression.