The Standard is a combined gourmet and jazz house created by Claus Meyer Noma and Danish jazz legend Niels Lan Doky.
The Standard identity became an expression of everything great about jazz, inspired by the Blue Note era - it’s distinct monochromatic and bold graphic look - while staying true to our Danish roots and design background. The color palette fits the Scandinavian interior design, soft and cool tones, earthy yet upbeat and ‘jazzy’. One important ask was to ensure a systematic and consistent look to live through press releases, live recordings, posters and flyers.
The Standard name
The Standard’s Art Deco building was designed by Royal Building Inspector Kristoffer Nyrop Varming in the midst of the golden age of timeless “standards” composed by George Gershwin, Cole Porter and the likes.
Photos by Signe Roderik