Gold Emblem is the premium private label from CVS, it has always stood for quality and taste, but with a dated design there was an opportunity to better support the commitment and passion that CVS puts into curating their own ‘standard of delicious’.
The task was to relaunch Gold Emblem to be more than a store brand. Celebrate the everyday joy that this eclectic range can offer and yet become a brand that goes beyond a traditional quality guarantee.
And tell a story which is warm, characterful, intimate - and sometimes chaotic - the moments of eating together, where everyone is invited and sharing is definitely encouraged.
Agency: Safari Sundays