Bearaby makes therapeutic weighted duvets, blankets and comforters. They use the power of gravity to induce a medically proven deeper, more naturally relaxed sleep cycle. A sustainable solution to getting a great night’s sleep, consisting of only high quality natural and hypoallergenic materials. Eucalyptus fibres, glass beads and organic cotton are what set Bearaby apart from other, more synthetic weighted blankets.
Task: Come up with a name and an identity which feels like a good night’s hug. An identity which can tell the story of sleep - day or night. To help the story of the product’s materials and comfort and benefit we were tasked with creating two characters, each with opposite personalities: The koala with it’s love for sleep and calm nature, and then the more anxiety prone but cheeky rabbit. This brand is for everyone who loves a good sleep but struggle getting it when our busy lives get in the way.
Naming: We worked around the naming concept “A gentle embrace” inspired from the feeling the weighted comforters give you. It’s a warm hug, a comforting and safe feeling. “Bearaby” became the perfect balance between the warming comfort of a bear hug and something which sounded profoundly soothing.