Zocdoc is an online medical care appointment booking service, providing free of charge medical care search facility for end users by integrating information about medical practices and doctors' individual schedules in a central location.
The “Right Doctor, Right now” campaign was inspired by real patient insights and everyday life scenarios. Intended to raise awareness of how Zocdoc can empower New Yorkers to find the right doctor for their needs in those critical life moments when they need care the most.
This is Zocdoc’s first-ever New York City subway ad campaign, it will running in approximately 1 in 10 cars across all MTA lines through beginning of 2019.
3D illustration by: Freddy Arenas