Ocean52 is a Spanish mineral water brand who’s devoting 52% of their profits to ocean protection 52 weeks of the year.
The task was to update Ocean52’s identity and design the packaging for a still and sparkling mineral water to live in 100% recyclable aluminium cans.
The brand’s mission is to both transparent and self-explanatory: 52% of all profits will be given to protecting our oceans. Both through partnerships with existing environmental organisations and Ocean52’s ambassadors, whos on a mission to raise awareness and change behaviour. Meanwhile, eliminating the use of PET from their entire range not only takes potentially ocean-bound plastic out of circulation, it makes it easy for all of us to become a little more conscious in our consumption.